Milano 2018, Not built
The retail set-up project revolves around a unique freestanding device. The wireframe metal structure shapes spaces of intimacy where to display and try out the clothing collection.
The new device is able to empower the space around and inside the frame with different characters, letting the visitor discover every corner little by little with a circular movement.
The object components clutches giving birth to a sculptural ensemble, adaptable to the continuously changing nature of the boutique’s creations.
Author: Elena Cerizza
Team: Monica Cerfeda, Caterina Pilar Palumb, Ginevra Venturini
Images: Carmen Federica Napolitano